Hi! I’m Nathan Furr.
Head of Design
I build products, brands, and marketing systems that help startups launch and scale.
About Me
Design leader with 17+ years of experience helping startups build products people love and brands people remember. I partner with founders and executive teams to lead product design, brand strategy, marketing, and creative execution from early concept through launch and growth.
My work spans product design, UX, branding, websites, video, sales enablement, and launch campaigns, giving early-stage teams a single creative partner who can connect vision with execution. I enjoy building alongside ambitious teams, aligning people around a common goal, and creating thoughtful experiences that help companies grow.
Education
Bachelor of Arts, Indiana University, Bloomington, IN
August 2005 — May 2009
Media major with a focus in Design and Production
Logos
The Drill Corporation
Put your business on repeat.
Motion Sports
Technology Platform for Modern College Athletics
Realistic
The Portfolio Intelligence Platform
Viable
Prove it before you build it.
Designs You Can Hold
Website Examples
Product Design
Design System Management
Create a branded, consistent design system to be used by the UX team and developers. The components should translate to what is build in the product to the pixel.
Solution:Create a componentized design system inside of Figma complete with a structured design system that reflects the styling applied in the product.
Results:
Quicker iteration on new features and UX changes.
Work performed:
- UX patterns and best practices research
- Internal stakeholder workshops
- Wire framing
- Prototyping
- High fidelity designs
- Collaboration with engineering to implement
Atomic design structure
Ability to create variants of components to quickly iterate
Full pages are prototyped with hover states and interactions
UX Onboarding Project
Users clicking “free trial” are dropping off before completing data forms.
Solution:
Start by showing users value and allowing them to continue with a low touch single-sign-on approach.
Results:
60% increase in conversions to MQL and a drastic reduction in ineligible accounts for the sales team.
Work performed:
- Competitive research
- UX patterns and best practices research
- Internal stakeholder workshops
- User testing
- User flows
- Wire framing
- Prototyping
- High fidelity designs
- Collaboration with engineering to build
Hi-fidelity design
Research, user flows, and wireframes
Design System Management
Create a branded, consistent design system to be used by the UX team and developers. The components should translate to what is build in the product to the pixel.
Solution:Create a componentized design system inside of Figma complete with a structured design system that reflects the styling applied in the product.
Results:
Quicker iteration on new features and UX changes.
Work performed:
- UX patterns and best practices research
- Internal stakeholder workshops
- Wire framing
- Prototyping
- High fidelity designs
- Collaboration with engineering to implement
Atomic design structure
Ability to create variants of components to quickly iterate
Full pages are prototyped with hover states and interactions
Booking Site Designs
Using Periodic’s white label booking software, we needed to create custom experiences for each of our customers. The goal is to make our product feel like it was custom build just for them.
Result:
Using the companies branding guidelines I would create mockups of the proposed site design and go over them with the customer. I would then implement these in the CSS of the site itself to ensure it was ready to launch into a production environment.
Work performed:
- Customer collaboration
- High fidelity designs
- Review
- Implement in the CSS editor of our product
- Collaborate with engineers as needed for issues that arise
Location
Bloomington, IN
furrdesign@gmail.com